Home»»Everybody has their favorites. My mom swears up and down my little sister Alison isn’t her favorite, but we all know she is. I have my favorite pair of boots, favorite sushi roll (it’s the Alaskan if you must know) and favorite friend (that’s top secret info, of course).
Favorites are one of those things we can ascribe to virtually anything. Retail is not excluded from this. In fact, we even have an “America’s Favorite Fashion Retailer” designation.
And by “we” I mean Market Force Information, which released its top favorite fashion retailers results earlier in the fall. Market Force interviewed approximately 7,000 consumers in North America asking for their favorite retailer from a list of 91 national chains.
Consumers clearly have options. But still, one clear winner stood above the rest.
Are you ready? (I’m building tension for effect – is it working or did you cheat already and look at the graph above?)
The No. 1 favorite fashion retailer, according to Market Force Information is…Kohl’s. In fact, Kohl’s is a sure winner – with a 16 percent lead over Nordstrom.
The rest of the favorites rolled out like this:
2-Nordstrom
3-Macy’s & Dillard’s (tie)
4-JCPenney
5-Coldwater Creek
6-Ann Taylor Loft & TJ Maxx (tie)
7-Old Navy, Marshall’s, Ross, Lane Bryant & Banana Republic (tie)
8-Dress Barn & Target (tie)
9-Walmart
So, what constitutes a favorite fashion retailer you might ask? Market Force looked at a variety of angles, noting that Kohl’s led in just about every category: prices, easy parking, customer service, atmosphere and no-hassle returns. However, the survey noted that Marshalls was the only retailer to receive props for its loyalty program (something other retailers can work on strengthening before next year?) and Macy’s led the way for providing the widest variety of clothing and accessories.
For me, a favorite retailer has amazing service, reasonable prices and an eclectic selection. Which is why I would vote for Ross & TJ Maxx as my top two favorite fashion retailers (my Nordstrom-only sister is rolling her eyes right now – but hey, I love a bargain!).
What is your favorite fashion retailer? Agree or disagree with Market Force’s results? Tell us all about it here!
-Heather Strang
Comments