Now this is an interesting development: Walmart is more “likeable” than Kim Kardashian? Well that’s what WSL/Strategic Retail found when it surveyed some 1,796 shoppers recruited from an online panel of consumers ages 16 and over.
Apparently, brands and retailers have the most followed or “Liked” pages on social media, according to the report from WSL/Strategic Retail, a New York-based company that follows shopper behavior and retail trends.
The report broke it down like this:
Nearly two-thirds (61 percent) of users who “Fan” social media pages are choosing to follow brands and retailers—beating out celebrities and TV shows, which are followed by just more than half of users. Continue reading →