If you really want to rock a Hollywood premiere, searchlights are so old school. When Tommy Hilfiger opened his West Hollywood flagship store in February—at the corner of Robertson and Beverly—they went 3-D, just like the latest blockbuster films.
Team Tommy turned to Pearl Media and Pearl Media Productions (based in Fairfield, N.J.), which produced a “massive” 3-D projection for the street-level store windows, making the Hilfiger brand live in 3-D for passersby to see—sans the dorky glasses. Pearl Media specializes in 3-D projection mapping, interactive storefront advertising and large-format outdoor campaigns.
A nearby building was transformed for the opening event by using its exterior as a giant canvas. Continue reading →