When I was growing up, second-hand shopping meant you were poor, and kids made fun of you because you didn’t wear brand-name clothes. Today, it means you’re a savvy consumer who loves Mother Earth. God, I love the evolution of our society!
Goodwill has never been cooler to shop at (and I’ve been doing it since I was 10!) - it even has its own documentary in the works.
A laid-off journalist, Jenna Isaacson, has decided to bring more attention to positive second-hand, sustainable consumerism with her documentary: "All Thrifty States: A Visual Journey through America’s Collective Closets." Isaacson is currently traveling the country in a fuel-efficient RV from Cruise America through Aug. 8 documenting the Goodwill, second-hand lifestyle.
There are several things I love about this project:
1) It’s great PR for Goodwill, a second-hand retail establishment that helps keep our “stuff” out of landfills and employs folks who have trouble getting jobs in traditional retail environments.
2) A laid-off journalist has found a way to pursue her passion and have it sponsored by the likes of Goodwill and Cruise America. She funded the trip through Kickstarter.com. (This is yet another thing I love about our society - raising money for personal causes and creative projects is now "in.")
3) It’s saving the world. Goodwill “diverts” more than 2 billion pounds of goods from landfills and eight out of every 10 dollars goes towardsproviding job training for those struggling to find jobs. Amazing!
And this is the way we can all save the world. Take what we’re passionate about and find a way to make the world a better place with it. Goodwill has been around for what seems like forever, and they are consistently finding ways to keep their brand alive and do good for the world.
Is there anything better?
Are you a second-hand retail fan? Know of other retailers who are leading the charge in saving our world? Tell us about it here!
-Heather Strang

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